Basta! is a concept restaurant in Dulwich, London, serving simple, fuss-free Italian food in a relaxed setting. A full visual identity and logo system was developed for Basta, anchored by a bespoke logotype inspired by vintage Italian advertising and mid-century European print ephemera.
The identity is supported by cut-out paper forms, reinforcing a warm, informal, and artisanal character. Together, these elements establish a small-scale, community-driven brand world with a distinctly Italian sensibility and understated charm.
Industry
Food & Beverage
Services
Logo Design
Brand Identity
Stationery and Marketing Collateral
Signage Design
Website Design